Tuesday, February 2, 2010

Kurt Holle's ecolodge employs locals while slowing the devastation of the Amazon

A victory for the Market? But I suspect there is a government grant in there somewhere.
...Holle might be forgiven for puffing out his chest while the accolades roll in, but that's not his style. He prefers to speak about the details of his business, and he likes to remind people he's not there for charity. "The market is giving us an opportunity to give value to the forest," he says matter-of-factly. "We've always been frank that this is a moneymaking operation."

His preference for action over talk is a big part of his success. Perhaps more important, though, is his ability to hear the concerns of his Indian partners and make unorthodox business decisions based on them. Read more.

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